The North Face opens new concept store in Bangkok – an urban dream!

The North Face opens new concept store in Bangkok – an urban dream!

On November 27, 2025, The North Face made an exciting new beginning in Bangkok by opening its first new concept store in Southeast Asia. Located in Central Park Bangkok, this is an exciting development in the outdoor and athleisure industry, where demand has increased significantly in recent years. Loud insideretail.asia The new store was realized in partnership with the Thai Outdoor Group (TOG), which has been working exclusively for The North Face in Thailand since 2001.

The new concept store relies on an innovative design approach based on the “Iconic Pattern of the Dome”. The focus is on the themes of strength, lightness and technical performance - perfect attributes for anyone who enjoys being active in nature. This makes the shop an “urban exploration-focused space” that offers a successful combination of outdoor performance products and lifestyle categories. A simplified layout and updated visual merchandising elements provide customers with an intuitive shopping experience.

A rapidly growing market

The opening of the new store comes at an opportune time: the sports and outdoor market in Southeast Asia is showing an annual growth rate of 4.40%, attracting more and more international brands. Loud TMO Group The fitness market in the region is expected to grow by 9.71% in the coming years, making it an attractive target for companies looking to expand their footprint.

• Das Produktangebot umfasst unter anderem:
  • Sport- und Outdoor-Ausrüstung (z.B. Campingzelte, Fahrräder)
  • Sportbekleidung (z.B. Sport-T-Shirts)
  • Sportschuhe inklusive Freizeitsneaker
  • Sport- und Outdoor-Zubehör (z.B. Schlafsäcke)

The Thai Outdoor Group has not only strengthened The North Face's market presence in Thailand, but also opened a first retail outlet for the New Zealand brand Icebreaker. This collaboration between TOG and The North Face is a perfect example of combining technical expertise with local knowledge to create a sustainable community of adventurers and explorers.

Advantages of the partnership

The long-standing collaboration between The North Face and Thai Outdoor Group has not only strengthened the market position of both companies, but also provided customers in Thailand with wider choice and exciting shopping experiences. This is reflected in an extensive retail network that continues to grow and increase enthusiasm for outdoor activities. The brand has grown from its beginnings as a small mountaineering shop in San Francisco in 1966 into a global icon of exploration and is now beloved by otters and adventurers around the globe.

Overall, the latest opening in Bangkok highlights the ongoing development and expansion of a market that is a stepping stone into the future for many companies. In a world increasingly focused on outdoor activities and fitness, The North Face and its partners may be in the right place at exactly the right moment. The combination of high-quality equipment and urban lifestyle is sure to attract many passionate explorers.