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Lisa as Amazing Thailand Ambassador: A new era of travel begins!
Thailand is applying for Lisa Manoban as an “Amazing Thailand Ambassador” to increase tourism and promote new experiences by 2026.
Lisa as Amazing Thailand Ambassador: A new era of travel begins!
There's exciting news for all travel fans and Thailand explorers! On January 9, 2024, the Tourism Authority of Thailand (TAT) released an exciting teaser for its promotional film “Feel All The Feelings”. The choice fell on a very special face: Lisa, better known as Lalisa Manoban, was chosen as the “Amazing Thailand Ambassador”. The decision to appoint this international icon as an ambassador will certainly bring a breath of fresh air to the tourism industry.
“Feel All The Feelings” aims to shine a spotlight on the breathtaking beauty and uniqueness of Thailand. Lisa will present unknown sights and invite people to experience the different experiences Thailand has to offer. The full version of the film will be released on January 28, 2025, both during the opening ceremony and online on Amazing Thailand channels. The film should quickly win the hearts of many.
A long-term project
The TAT clarifies that the project, which was launched in October 2025 with the official introduction of Lisa as ambassador, will run for a period of 12 months. Running from September 29, 2025 to September 29, 2026, the campaign aims to present Thailand in a new, high-quality light and increase the confidence of international tourists. There really is something going on for our travel destination!
The authority expects that collaboration with a globally known artist like Lisa will help increase awareness and confidence among travelers. The goal of the project? Attracting between 5 and 10 million international tourists while generating revenue of between about 250 and 500 billion baht. A huge step towards positioning Thailand as a premier travel destination!
Lisa as the face of Thai tourism
Lisa's work in the advertising campaign shows that TAT has a good hand when it comes to finding the right ambassador. Known for her international career, particularly as a member of the popular girl group BLACKPINK, Lisa could become the key to the hearts of many tourists considering Thailand as their next destination. And honestly, who could resist that?
With this exciting advertising initiative, Thailand is taking a new approach to attract travelers and present the country in a fresh and welcoming light. Stay tuned to see the campaign take shape in the coming months! For more information and updates, visit Bangkok Biz News.