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Lisa Manoban becomes Thailand's Tourism Ambassador: A new era!
Thailand's tourism authority appoints Lisa Manoban as ambassador and launches the "Amazing Thailand Grand Tourism Year" in 2025.
Lisa Manoban becomes Thailand's Tourism Ambassador: A new era!
The Tourism Authority of Thailand (TAT) has taken an exciting step to position the country as a premier travel destination: Lalisa "Lisa" Manoban, of music group BLACKPINK fame, has been named Amazing Thailand Ambassador. This announcement marks an important moment for the Thai tourism brand in further establishing Lisa as a symbol of the beauty, diversity and wonder of Thailand. As TAT Governor Thapanee Kiatphaibool emphasizes, Lisa's role is intended to inspire not only Thais but also international visitors to rediscover Thailand. The plan is to present the country as a high quality and safe destination that welcomes all travelers and aims to offer unforgettable memories, such as Nation of Thailand reported.
The initiative to appoint Lisa as ambassador is part of a larger plan by TAT to revitalize the tourism industry in Thailand. As part of this, the “Amazing Thailand Passion Ambassador” initiative was launched on July 24, 2024. This initiative invites tourists and content creators to share their travel experiences through videos on TikTok and offers prizes of over two million baht. Ms. Thapanee Kiatphaibool highlights that this is intended as part of the government's policy to promote Thailand as a tourism hub. The aim is to encourage 15,000 trips in the second half of 2024, generating both direct and indirect revenue for the Thai economy. For further details on this exciting initiative, which also includes collaborations with TikTok and Klook Thailand, those interested can read the report TAT News read up.
The Grand Tourism Year 2025
2025 will be celebrated not only as the year Lisa represents Thailand, but also as the “Amazing Thailand Grand Tourism Year”. This initiative aims to revitalize tourism in the country and consolidate Thailand's image as a sustainable destination. The TAT is preparing to increase the number of visitors, especially from China, Europe and America, and is planning special events that focus on regional characteristics. At the same time, attention is also paid to sustainable tourism and ecological compatibility, as stated in an article Thailand tourism is explained.
Digital marketing strategies will be used to raise awareness of Thailand's offerings and encourage tourists to create memorable and environmentally conscious experiences. This is done in collaboration with the government, business and people to strengthen Thai tourism as a whole.
Overall, the signs are favorable for an exciting time for tourism in Thailand. With the support of Lisa Manoban as Ambassador and a range of innovative initiatives, Thailand faces the challenge and opportunity to position itself as a leading destination that has something to offer for all visitors.