Pure enjoyment: 'American Beef Feast 2025' starts in Thailand!

Pure enjoyment: 'American Beef Feast 2025' starts in Thailand!

Pattaya has reached a culinary peak: from November 10th to December 31st, 2025, the city is celebrating the “American Beef Feast 2025” campaign. Organized by Gourmet One Group led by Patarin Hemangkur, this initiative promises to bring the flavors of American beef to life across Thailand. The campaign was created in partnership with the U.S. Meat Export Federation and the renowned Certified Angus Beef (CAB) brand and aims to shine a spotlight on high-quality beef known for its tenderness and intense flavor. This was announced at a celebratory press conference at the JW Marriott Hotel Bangkok, as commecestbon.com reported.

The campaign will take place across 30 five-star hotels and leading restaurants in popular cities such as Bangkok, Chiang Mai, Pattaya, Phuket and Khon Kaen. Participating restaurants have created special menus made with premium beef from brands such as Swift, 1855 and Imperial American Wagyu Beef. These exquisite cuts of meat are also available for sale in 21 Tops Food Hall branches, allowing Thai consumers to enjoy the taste of international beef.

Participating restaurants and hotels

Here is an excerpt from the 30 participating restaurants:

• JW Marriott Hotel Bangkok, New York Steakhouse
• Bangkoker Marriott Hotel Sukhumvit
• Anantara Siam Bangkok
• InterContinental Bangkok
• Hyatt Regency Bangkok Sukhumvit
• Anantara Chiang Mai Resort
• Andaz Pattaya Jomtien Beach
• Pattaya Marriott Resort & Spa
• Ad Lib Khon Kaen Hotel
• Neil’s Tavern Steak & Seafood
• Don Asado
• Medium Rare Steakhouse
• Sorrento
• Tops Food Hall
• Flame, Pattaya
• Central Festival Pattaya Beach

The campaign also aims to promote awareness of U.S. culinary traditions and sustainable agricultural practices. High-quality beef is very important in Thailand – where beef consumption is estimated to increase by 8% by 2025. According to the U.S. Department of Agriculture, total beef and veal consumption is expected to reach nearly 234,000 tons in 2025. Urbanization, which increased from 45% in 2012 to 52% in 2025, as well as an increase in wealthy households are driving this increase, as thebeefsite.com explained.

An exciting future for US beef

Despite the challenges of increasing US beef market share in Thailand - currently at just 3% - the outlook is positive. In order to survive the competition from large providers such as Australia and Argentina, strategic marketing campaigns and cooperation with local catering establishments are necessary. Connecting with Thai retailers could significantly increase the visibility and sales of U.S. beef.

Overall, the American Beef Feast 2025 campaign promises to not only delight the taste buds of foodies, but also bridge the gap between American beef producers and the growing market in Thailand. This initiative could be the key to bringing high-quality and tasty enjoyment to local lovers. runs until the end of December and offers all meat lovers plenty of opportunities to live out their passion for premium beef. Discover the exquisite dishes in Pattaya and other cities and enjoy the best that American beef culture has to offer!