Thailand's luxurious residential complexes: boom for investors in 2025!

Thailand's luxurious residential complexes: boom for investors in 2025!

There are exciting developments in branded residential real estate in Thailand, and Phuket too! According to CBRE Thailand, the market for these luxury residential projects is experiencing strong growth. In particular, the island of Phuket and the metropolis of Bangkok have established themselves as key players. Thailand has a prominent role to play here: the country leads the Asia-Pacific region when it comes to luxurious design, first-class services and high quality standards. CBRE's Ms. Artitaya Kasemlawan highlights how resilient the sector remains despite economic challenges. Buyers appreciate the ongoing value of these high-quality properties and the consistent services they provide.

But what exactly makes the branded residences so attractive? Hotel operators set standards in areas such as floor plan, materials and safety protocols. This ensures uniform quality, which is very popular with buyers, even if it increases development costs. These properties are popular for both personal use and investment. In Phuket in particular, these branded residential complexes already account for 10% of the total condominiums, while in downtown Bangkok it is only 1%. This shows that Phuket is at the top of the list of desirable residential locations.

Market shares and growth forecasts

As for Phuket, the area tops the list with 4,771 units across 26 projects. The demand for luxurious living and an upscale lifestyle has increased noticeably; A strong tourism sector and world-class infrastructure are contributing to increasing interest from international buyers.

Price structure and return options

What prices can buyers expect for these luxurious apartments? In central Bangkok locations, the average price is 291,000 baht per square meter, while in resort towns it starts at around 161,000 baht per square meter. High-quality luxury brand apartments can even reach prices as high as 445,000 baht per square meter. Branded residences offer impressive rental yields that are 50% to 80% higher than the average prices of comparable non-branded projects. This makes them a desirable investment for buyers seeking the five-star hotel lifestyle.

Overall, Thailand offers promising prospects both in terms of the number of completed and ready-to-move-in projects and the quality of the apartments. Phuket ranks fifth in the world for branded residences, while Bangkok ranks seventh. This development points to a promising strategy that should further boost the real estate sector in Thailand.

In the coming period, Thailand could even emerge as a leading country in the Asia-Pacific region - a fact that both investors and buyers should be aware of!

For more information on the latest developments in the branded residence market in Thailand, visit Retalk Asia, Nation Thailand and Bangkok Post.