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Thailand's brand strength 2025: PTT and Thai Airways on the rise!
Learn how Thailand's leading brands are growing and digitally transforming in 2025, including Bangkok Airport's expansion.
Thailand's brand strength 2025: PTT and Thai Airways on the rise!
The economic landscape in Thailand shines in a new light as the PTT brand establishes itself as the third highest selling brand across the ASEAN region. Loud Brand Finance PTT reached a brand value of $9.2 billion, an increase of 11%. With an impressive total value of $45.8 billion, Thailand's top brands contribute 15% of brand value in the region. Other notable brands include Thai Airways, at $1.2 billion, up 27%, and Kasikornbank, which grew 32% to $2.5 billion.
The aviation industry is also showing improvement, with Thai Airways maintaining its position as the third most valuable airline in ASEAN and showing progress in transformation. Bangkok Airport has also increased its capacity by 15 million passengers annually with the opening of a new satellite terminal. This all reflects a positive trend in the Thai economy.
The digital revolution in banking
But it's not just in the brand world that a lot is happening. Thailand is undergoing an intensive digital transformation in banking. With over 107 million registered mobile banking accounts, the number of users even exceeds the entire population of around 70 million. Loud Market Research Thailand Mobile banking usage grew by 10.9% in 2025, increasing transactions to 29.55 million. Additionally, internet penetration has reached 85.3%, giving further impetus to the digital revolution.
As part of these developments, Ascend Money, a major player in the digital lending space, is planning a service launch by mid-2026. The company uses advanced risk analysis models to provide loans to users such as freelancers and small traders, with over half of loan applicants using formal financial services for the first time. Loud Nation of Thailand The upcoming award of a virtual banking license will further strengthen Ascend Money and promote innovation in the sector.
New players and partnerships
Another example of this development is the consortium of Krungthai, AIS and Gulf, which has become a strong competitor in the virtual banking market. With a combination of financial strength and an extensive retail network, this alliance could add momentum to the competition. The partnership between SCBX, KakaoBank and WeBank also adds additional momentum to the market as these institutions bring experience in serving underserved groups.
However, Thailand's digital future in banking requires much more than just advances in the lending sector. Banks urgently need to focus on issues such as cybersecurity, financial literacy and cross-sector collaboration to ensure a safe and reliable digital system that benefits all citizens.
Overall, it shows that Thailand is on track not only in brand building, but also in digital transformation. The innovative strength demonstrated by the diverse initiatives could lay the foundations for future growth and economic stability.