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Cookies in focus: data protection under pressure – how to protect yourself!
Find out everything about the use of social media cookies, their purpose and data protection in the context of Bangkok on November 8th, 2025.
Cookies in focus: data protection under pressure – how to protect yourself!
Today is November 8th, 2025 and there is an extremely interesting topic in the room: cookies. The small data packets set by websites are not only important for advertisers, but also raise a lot of questions about privacy. So reported TU Vienna that Facebook uses a variety of cookies to track user interactions and optimize marketing strategies.
With a diverse range of cookies, Facebook aims to create a more personal offering for its users. From storing payment methods and language preferences to recording usage behavior, Facebook provides deep insight into user preferences. But what exactly does that mean for us?
What are cookies and what do we use them for?
Cookies are small text files stored on our devices to track activity on the internet. When most people think of the term, they think of online advertising, but they also serve many other important functions. Loud GDPR.eu Cookies can be used to identify users, making them an essential tool for advertisers.
The variety of cookies can be divided into different categories: from session cookies, which are temporary and expire when the browser is closed, to persistent cookies, which remain on the device for a longer period of time. For example, Facebook uses cookies like_fb_chat_pluginto track interactions and_fbpto document visits to various websites. LinkedIn also uses similar mechanisms to target advertising.
Data protection and the legal situation
With the advent of the General Data Protection Regulation (GDPR), the situation surrounding cookies has definitely changed. The use of cookies now requires express consent from users, especially those that store personal data. The pressure to comply with regulations is growing. Cookie Script highlights that a transparent cookie banner and a clear cookie policy are essential to gain user trust.
Specifically, this means that users should have the opportunity to manage their cookie settings and also revoke their consent to the use of tracking tools at any time. In Austria and beyond, companies are well advised to proceed conscientiously, as violations can be expensive - up to 20 million euros or 4% of annual sales are possible!
When you look at the questions surrounding cookies and data protection, you realize that while we all like to take advantage of the benefits of personalized advertising, we should also have a good knack for protecting our privacy. So what about your cookie consumption? It's time to act informed!