Strict alcohol rules in Thailand: threat to tourism!

Strict alcohol rules in Thailand: threat to tourism!

From November 8, 2025, a strict alcohol control law will come into force in Thailand, affecting not only locals but also tourists. This does not make the already turbulent situation in the tourism sector any easier. As already reported by [Bild](https://www.bild.de/leben-wissen/reisen/thailand-strenge- Alcoholszeit-bedrohen-tourismus-6912f214559017d781cd5f3c), the new regulations are clear: the consumption of alcohol is only permitted between 11 a.m. and 2 p.m. and between 5 p.m. and midnight. Violations can be punished with hefty fines of up to 10,000 baht (around 250 euros). This new regulation primarily affects cafés and small restaurants that do not have the necessary licenses and therefore want to sell alcohol outside of these times.

The catering industry is alarmed. Over 70 percent of establishments expect a decline in night-time business, while nightclub and restaurant operators are even planning to petition the Prime Minister to push for a review of the law. The law, which the military government has been preparing to introduce in 2025, was originally intended to restrict civil servants from drinking during their lunch breaks. But now the colorful world of gastronomy is also being hit, which depends heavily on income from alcohol sales, especially in tourist hotspots.

Negative impact on tourism?

The Tourism Authority of Thailand (TAT) is trying everything to minimize the negative impact on tourism as much as possible. Of course, exceptions apply for licensed bars, clubs and hotels, which are also allowed to serve alcohol outside of the specified hours. Nevertheless, there are already warnings from countries such as Great Britain, Australia and Canada advising their citizens to be aware of the new rules.

The police have announced increased controls and repeated violations should not be underestimated, as in the worst case they can result in short prison sentences. Public spaces are not spared either: drinking in train stations or trains is completely prohibited. Not to mention the stricter regulation of alcohol advertising, where even a social media post with an alcohol logo can be considered illegal.

New drinking zones for tourists?

To improve the visitor experience while respecting religious principles, new ideas are also on the horizon. According to Thailand Tip, the establishment of special alcohol drinking zones for tourists is being considered. The focus should be on supporting popular tourist attractions and respecting cultural values.

Over 35 million visitors were already expected in 2025, and with appropriate adjustments the Thailand experience could be made even more attractive for many. However, it remains to be seen how the new rules will affect the catering and tourism sectors in the long term. The discussion about the balance between health guidelines and tourism development will certainly continue, especially on the five main Buddhist holidays where alcohol-free regulations apply.

Finally, it is to be hoped that the new legislation does not dampen enthusiasm for Thai hospitality and the vibrant lifestyle for which the country is so well known.