J&T Express empowers local entrepreneurs: workshops for digital success!

J&T Express empowers local entrepreneurs: workshops for digital success!

In the community of Nong Pa Khrang, J&T Express Thailand demonstrates a knack for supporting local entrepreneurs. The J&T Supports Local initiative recently held an event aimed at equipping entrepreneurs with practical knowledge and skills. Over 30 participants, including 35 SME entrepreneurs, gathered in the community boardroom to gain valuable insights into the digital challenges and opportunities in business. Thaipr.net reports that among those present were Mr. Ekasit Pinta, the mayor's secretary, and Mr. Charin Plienkratok, the mayor of Dan Kwian Municipality.

What can you learn when it comes to online sales strategies? An excellent answer was given by local influencer Mr. Pongsathorn Kittital, also known as “Khun Tle”, who actively supported the participants with practical workshops. The focus was not only on the theoretical transfer of knowledge, but also on practical tips for the effective application of marketing strategies and the use of standardized shipping services from J&T Express Thailand.

From theory to practice

Further training, a topic of great relevance, covered the basics of online selling and the development of business plans. Dr. Kanyanit Wichianrat from Thaksin University led these sessions and showed participants the importance of solid planning for digital transformation. J&T Express is committed to empowering local businesses and has been increasingly focused on improving its vendor capabilities in recent times. Head of Brand Management, Christine Fransisca, clarified the initiative's goals: to promote adaptability and sustainable long-term growth for local entrepreneurs.

Another significant point raised during the event was the importance of sustainable practices in logistics. According to a report by Fraunhofer IML Logistics and transport are responsible for a significant portion of global CO2 emissions. This is an area where J&T Express actively works with ESG principles and social value orientation to reduce environmental impact while strengthening the local economy.

Tackle together

The initiative leverages J&T Express's expertise to not only help entrepreneurs develop products but also facilitate access to markets. Mrs. Rungfa Prasit, Director of the Department of Social Welfare, pointed out the opportunities created by these trainings for the community. “The project supports local entrepreneurs with practical knowledge and thus increases income opportunities in the region,” she says.

The J&T Supports Local program demonstrates the long-term commitment of the company, which was founded in 2015 to operate as a global logistics provider and now operates in 13 countries. The events that J&T Express is planning here in Chiang Mai are an important part of their mission to provide customer-centric and efficiency-based logistics solutions. We can't wait to see how the sustainable focus and support of local entrepreneurs will develop in the future.