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Experience the new Hua Hin: wellness and nature in a royal heritage!
Find out how Dusit Thani Hua Hin combines tradition and innovation to offer travelers authentic experiences in an interview with Pipat Patthananusorn.
Experience the new Hua Hin: wellness and nature in a royal heritage!
A jewel on Thailand's coast, Hua Hin has become a hotspot for international travelers over the years. Pipat Patthananusorn, the general manager of the Dusit Thani Hua Hin, describes his role as both a privilege and a responsibility. A synonym for Thai hospitality for over 30 years, the resort welcomes numerous guests, including prominent dignitaries and families, and aims to maintain its timeless charm while modernizing to meet the needs of current and future travelers.
The modern holiday self has changed. Travelers today are looking for authenticity, balance and experiences in nature. The Tree of Life Farm For example, the resort offers the opportunity to get in touch with nature - here guests can walk through rice fields, see rescued buffalo or taste fresh vegetables. Comprehensive wellness offerings, including the Devarana Spa with traditional Thai therapies, also await visitors.
Wellness in focus
Devarana Spa emphasizes the approach of traditional Thai medicine, which is based on Buddhist teachings. This therapy views the human body as an interaction of four elements: earth, water, wind and fire (Tad Si). According to this philosophy, illnesses arise from an imbalance in these elements or from negative influences of the mind that can disrupt the harmony of the body. Here, guests enjoy, among other things, herbal compresses in aromatic oil as well as relaxing massages that are tailored to individual needs.
Wellness is not just offered at Dusit Thani – it is an integral part of the stay. Offers such as Tai Chi, yoga on the beach and local welcome drinks promote not only physical but also mental health. The resort stretches over 115 rai with 400 meters of coastline, providing a magnificent ambience for all these activities.
Realignment of tourism in Thailand
The entire tourism landscape in Thailand is in transition. According to that Travel Trend 2025 report, the country is increasingly perceived as a destination for health-oriented and meaningful trips. The number of visitors looking for wellness, nature experiences and authentic adventures is growing. Ayurvedic treatments, yoga retreats and detox programs in particular attract many travelers who are not only looking for relaxation but also transformation.
But not all numbers speak for Thailand's return to full tourism levels. Only 37.8 million foreign guests are expected in 2025, which is below the pre-COVID level of 40 million. One reason for this could be the decline in Chinese tourists, who accounted for 28% of all visitors before the pandemic. In order to increase the country's attractiveness, the Thai government is developing strategies that focus on higher quality offerings and less dependence on China.
In summary, Dusit Thani Hua Hin fits perfectly into the trend of modern travel with its focus on sustainable offerings and authentic experiences. The prospect of a harmonious balance between heritage and innovation, as described by Pipat Patthananusorn, could lead not only the resort but also Hua Hin itself towards a promising future.