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Miss Grand International 2025: Hua Hin shines in wellness glory!
The Miss Grand International 2025 in Hua Hin promotes wellness and Thai culture with international flair and first-class offerings.
Miss Grand International 2025: Hua Hin shines in wellness glory!
Prow Group, a pioneer in the development of integrated resort and entertainment destinations in Thailand, hosted an impressive welcoming ceremony for the contestants of the Miss Grand International 2025 competition on October 17, 2025 InterContinental Hua Hin Resort organized. This grand event highlights Hua Hin's importance as an emerging wellness tourism destination.
The celebration brought together participants from 77 countries for a week of activities celebrating Hua Hin's cultural and wellness richness. The event was held in collaboration with various facilities at the resort, including the Holiday Inn Vana Nava Hua Hin, Vana Nava Water Jungle and Arena Hua Hin Sport Club, demonstrating the integration of various business areas of Prow Group.
Cultural highlights and wellness offers
The event, themed “The City of Happiness,” positioned Hua Hin as a leading destination for cultural and wellness tourism. Highlights included fashion shows with contemporary Thai fabrics from the “Praw Thai” brand and a variety of wellness offerings such as spa treatments and detox programs at the T3 Spa. Visitors could also take part in various disciplines such as Pilates, Muay Thai, tennis and swimming in the sports club.
A particularly exciting event was the swimsuit competition, which also took place at the InterContinental Hua Hin Resort. Suwatch Lipthapallop, former deputy prime minister, highlighted the importance of such events for the city's international profile. The region attracts over 10 million tourists annually and has a history as a holiday destination dating back more than 115 years.
A look at the wellness culture in Thailand
Known for its world-class wellness retreats, Thailand is growing in popularity as a health and wellness destination. The combination of traditional Thai massage, healthy food and herbal remedies forms the heart of the Thai wellness offerings. According to that Global Wellness Institute The wellness economy in Thailand is growing rapidly, with a remarkable growth of 28.4% between 2022 and 2025.
The focus is not only on physical well-being, but also on the country's cultural legacy. Activities such as distributing alms on the beach and cooking courses were held to enrich and experience the Thai way of life. Local products were also highlighted as part of the event.
Nariman Bakiitha, Miss Grand Venezuela 2025, was awarded the title of Miss Grand InterContinental Hua Hin Resort for her impressive representation of the city and its culture. Prow Group sees this event as an important step towards strengthening Hua Hin's image as an international tourism destination and sustainably promoting the local economy.
In summary, it can be said that the event not only provided fun and excitement, but also impressively demonstrated Hua Hin's cultural and wellness-oriented identity. The preparations and activities demonstrate a sophisticated concept that is intended to attract future generations.