Pattaya is becoming a creative film city: Register now for the big event!

Pattaya is becoming a creative film city: Register now for the big event!

An exciting event is just around the corner: On November 7, 2025, a major event dedicated to the theme “Pattaya as a Creative Film City” will take place in The Port Ballroom of the Grande Center Point Pattaya. Organized by the Organization for the Development of Sustainable Tourism Areas (Dasta), the event will highlight the city's potential in the film industry from 9:30 a.m. to 4:30 p.m. The central question is: How can Pattaya exploit and further expand its creative film potential? thaitv5hd.com reports that participants from all walks of life are welcome to discuss the opportunities and challenges in the film world.

The program offers a variety of interesting lectures and discussions. A special talk by Ping Lamphraeng on the topic of “Cinematic Pattaya: Inspiring the Next Creative Film City” is also expected. The showcase of projects from the network of creative cities in Thailand and the exhibition and performances under the motto “Pattaya Roll” are particularly exciting. Many ideas are presented here that are intended to further establish Pattaya as a film city in an international context. Registration is easily done by scanning a QR code.

Growth potential in the film industry

The city of Pattaya has great ambitions to become a central one-stop service center for the film and creative industries. A theme park is planned on an impressive area of ​​640,000 square meters, which will support film production. Pattaya could thus play a crucial role as a film location and training center for new talent. According to the nationthailand.com report, Thailand generated over 6.6 billion baht (about $192 million) from foreign film productions last year. These developments show that Thailand has been recognized as one of the world's leading film production investment hubs.

Another major goal of the Ministry of Culture is to promote films and animation projects that support Thailand's soft power. To achieve this, grants of 30 million baht (approximately $870,000) were allocated for each respective project. Panidapa Suankaew, head of the film business promotion department, stressed that this move will not only promote the film industry but also create jobs and boost the economy. Nuanvan Daraswasdi, a policy and strategy expert, identifies China as a key market for Thai films, which can further strengthen collaboration and exchanges in the creative industry.

Thailand's soft power on the rise

Thailand's approach to developing its soft power through pop culture is becoming increasingly clear. Inspired by international role models, the Thai entertainment industry has seen a significant increase in global attention over the past decade, particularly with the success of Boys' Love (BL) series and Thai pop music gaining global recognition. Series like “Master of the House” are gaining popularity and quickly rose to the top of streaming platforms. These trends not only show a growing interest in Thai culture, but also strengthen the country's economic base orfonline.org.

The Thai government's goal is clear: the "5Fs" policy - food, film, festivals, martial arts and fashion - is intended to strengthen Thailand's international image. Well-known Thais such as Lalisa Manoban and Nichkhun Horvejkul act as cultural ambassadors and contribute to the increasing demand for Thai content. Digital expansion and the use of streaming have significantly expanded the possibilities for Thai pop culture and offer new opportunities for creative companies operating in this space.

Overall, Pattaya is on the cusp of an exciting development that is expected to not only benefit the film industry, but could also enrich the region's entire creative landscape. Spectators and experts can look forward to seeing how the city will perform at the forefront.