Luxury redefined: Twin Farms in Phuket opens treehouse resort!

Luxury redefined: Twin Farms in Phuket opens treehouse resort!

Future-proof hotels with character and style, that is what now characterizes the boutique hotels on Phuket and throughout Thailand. Olivier Gibaud, the general manager of the renowned Twin Farms Hotel & Resort, never tires of explaining the concept behind this exclusive hotel brand. A fixture in the region since the early 2000s, Twin Farms currently offers three locations: Twin Farms Surin Beach Phuket, Twin Farms Montazur Phuket Resort and Twin Farms Stended Camp Phuket. The announcement that a luxurious tree house will be opening next year is noteworthy.

Gibaud, who made his career at Mandarin Oriental and Four Seasons, among others, is pursuing a clear vision with Twin Farms: “Affordable Luxury”, i.e. luxury at a fair price. This means not only stylish design and first-class service, but also a philosophy based on the three words possibility, novelty and joy. The individual composition of the beds and a strong focus on environmentally friendly design underline this approach.

A boutique hotel for every mood

Thailand's boom in boutique hotels is not only evident in Phuket. A large number of unique boutique hotels have emerged, particularly in cities such as Bangkok and Chiang Mai, which are characterized by a distinctive design and special amenities. According to an article by Boutique Hotel Guru Hotels like the Kasayapi Hotel in Bangkok with its lush gardens and individually designed rooms are particularly in demand. The Ariyasom Villa and The Siam also promise an unforgettable experience with a focus on wellness and a relaxed ambience.

The appeal of Thailand is not just limited to its paradisiacal beaches. More and more travelers are looking for personalized experiences and tranquil retreats. Wellness is booming - as the JOMO phenomenon shows, affluent travelers are now placing more value on relaxation over uninterrupted connectivity. Spa treatments and meditation sessions are becoming standard in many boutique hotels, establishing the country as a leading wellness destination in Asia.

A look ahead

The future trends in the luxury travel market have already begun to emerge. According to the platform Pachakutec Market growth in wellness tourism is expected to be 30% by 2025. The boutique hotel experience is becoming increasingly personalized. Travelers want tailored itineraries and private dining experiences, while sustainability is also becoming an important issue in the hotel industry.

So the future of Twin Farms and other boutique hotels in Thailand looks bright. Gibaud recommends that Korean guests in particular combine different locations of the brand to experience the diversity and unique charm of each hotel. With clear responsibilities and close cooperation with hotel owner Carl Langenskiöld, nothing stands in the way of future success.