Phuket is booming: real estate market beats Bangkok - record sales!

Phuket is booming: real estate market beats Bangkok - record sales!

Phuket's real estate landscape is thriving like never before. In a market that has far outpaced Bangkok's slowing residential sector, the island is emerging as a hotspot for investment and a year-round community. How Bangkok Post reports, Phuket is increasingly seen as a premier destination for tourists and investors.

The island's real estate market launched more than 85 new projects in the first nine months of 2025, comprising over 5,000 units and with a total value of over 73.1 billion baht. The sales figures have really gone through the roof: some developers were able to sell entire projects within a day! In particular, the demand for condominiums in popular areas such as Bang Tao, Karon and Phuket Town is notable. A total of 4,648 new condominiums were introduced, valued at 36.4 billion baht.

But it's not just condominiums that are in demand. Luxury villa development is also booming, with 872 new villas from 60 projects being launched in the first three quarters of 2025, with a total value of 36.7 billion baht. Cherngtalay accounts for an impressive 56% of the villa supply, while prices for many of these luxury villas range between 30 and 50 million baht. The continuing rise in prosperity and the ever-increasing attractiveness for long-term buyers are driving this development forward.

Growth and infrastructure

But what is driving growth on Phuket? According to Bill Barnett of C9 Hotelworks, infrastructure development is the focus and is often compared to the Skytrain in Bangkok. Phuket Airport recorded 3.8 million foreign and 2.4 million domestic arrivals during the same period, further highlighting the island's attractiveness. The Nation of Thailand cites seven growth factors as special characteristics, including excellent tourism infrastructure, high service standards and the development of numerous mixed projects.

A notable sign of inflation: land prices on Phuket have risen a fantastic 700% over the last two decades. Buyers from abroad, including those from the LGBTQIAN+ community, are particularly attracted to the island due to its excellent legal framework.

The future of the real estate market

The forecasts for 2025 look optimistic due to increasing demand for luxury villas and branded residences. With an order backlog of over 32 billion baht, Assetwise also plans to invest 12.2 billion baht in new projects in the coming year. The focus is on luxury villas, such as “The Katabello” project, which has already sold 56% of the 760 units in the first quarter of 2025.

This boom is also supported by new hotel projects. Assetwise partners with IHG Hotels & Resorts to enter the hospitality industry. Construction of Voco Phuket Bangtao, a 175-room hotel, will begin in Bang Tao in the fourth quarter of 2025 and is scheduled to open in 2027.

The combination of world-class infrastructure, economic growth and natural lifestyle makes Phuket attractive to investors and buyers. Anyone who invests in this market is definitely doing good business!