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MILLI and Airbnb: Thailand's new Gen Z travel offensive for 2026!
Airbnb and Thai rapper MILLI launch 'Bangkok Weekender' to encourage Gen Z travel to Thailand.
MILLI and Airbnb: Thailand's new Gen Z travel offensive for 2026!
In an exciting move to boost tourism, Airbnb today announced a creative partnership with young Thai rapper Danupha “MILLI” Khanatheerakul. This collaboration is called'Bangkok Weekender'and aims to appeal to global Gen Z's travel interest. Especially now that Thailand is in peak travel season, this could be a goldmine for local food and culture.
Airbnb has interesting news: searches for accommodation in Thailand have increased by almost 20% compared to last year. Particularly among Thai Gen Z travelers, interest is even more intense, with search volumes increasing by over 25%. This shows that the younger generation is looking for new experiences and adventures.
A very special experience
The heart of the'Bangkok Weekender'Campaign consists of a unique, two-day experience for one lucky guest and three companions. You have the opportunity to stay in one of MILLI's favorite Airbnbs. During their stay, MILLI will guide guests through creative neighborhoods, introducing them to the “bold flavors” of traditional Thai cuisine. This not only promotes local gastronomy, but also strengthens the sense of togetherness and Thai cultural identity.
The initiative is aimed at Thailand'sSoft powerby highlighting contemporary music and the country's diverse culinary traditions. Known for her fresh style and artistic expression, MILLI will be a local host introducing her city in a new, exciting way.
Why now?
Especially in times when the world is gradually recovering after the Covid pandemic, regional and global collaborations like this are of great importance. Not only do they provide a platform for local artists, but they also help revitalize the tourism sector in Thailand and attract new visitors. The partnership is an exciting opportunity to reach a younger audience looking for authentic experiences.
Overall, Airbnb's cooperation with MILLI shows that there is a clear trend towards cultural experiences in the travel industry. So if you're looking for adventure and want to taste the "bold flavors" of Bangkok, this could be it'Bangkok Weekender'be exactly the right thing for you! Sit back and be inspired by a new generation of travelers.
For more information about the initiative and Airbnb's offerings, you can read here.