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Travel Boom in Thailand: Quadruple Cashback Rewards for 2026!
ShopBack Thailand and Trip.com celebrate one year of “TripTastic” campaign with cashback offers for Thai travelers.
Travel Boom in Thailand: Quadruple Cashback Rewards for 2026!
A very special anniversary is in the spotlight today: ShopBack Thailand and Trip.com are celebrating the first birthday of their successful “TripTastic” campaign. In just one year over300,000 bookingsgenerated via Trip.com, highlighting the demand for travel in Thailand and beyond. With this success, Thai travelers benefit from particularly attractive cashback offers of up to12%for hotels,4%% for flights,5%% for attractions and6%% is enough for airport transfers.
Gawin Prachanukul, General Manager of ShopBack Thailand, highlights that this increased value creation and positive travel experiences have characterized the last few months. Diane Chui, General Manager of Trip.com Group Thailand, also has words of praise for the use of theAI technologyin Bangkok, which plays a significant role in improving travel planning and booking.
Sustainability and the future of tourism
An exciting development concerns the growing interest in sustainable tourism. More and more travelers are interested inHomestaysand live events. According to data from the last few months, homestay bookings recorded an increase of21%, while searches for “bikepacking” around33%% increased. Bookings for electric and hybrid vehicles have also increased14%% increased per month.
Searches for culinary experiences have increased internationally, with a notable increase in searches for “food travel.”18%% and even43%% more bookings of dining activities. In addition, so-called “stagecations,” in which vacation trips are combined with live events, are particularly popular with families.
These trends are in line with the current challenges facing the tourism sector in Thailand. Although the tourism sector in the year2019 revenue of 2 trillion bahtgenerated and almost11%% of GDP, the “White Lotus Effect” shows the negative impact of mass tourism on local cultures and ecosystems. Local communities are suffering from rising costs of living and cultural practices are facing commercialization.
The search for more sustainability
To address the challenges of overtourism, sustainable tourism strategies are essential. Thailand has recognized the need to strike a balance between economic growth and the preservation of natural and cultural heritage. Initiatives such as community-based tourism (CBT) and ecotourism help promote local inclusion and generate income for the community.
The Thai government is struggling to support sustainable practices with campaigns like “Go Green” and to implement laws that regulate tourism in environmentally sensitive places. Examples include the closure of Maya Bay for three years to restore the ecosystem. However, to address future challenges, it is important that companies, NGOs, local communities and government bodies work together to further promote sustainable tourism.
Ultimately, developments show that today's thirsty traveler is not only interested in experiences, but also takes responsibility for the environment and the cultural integrity of local communities. This awareness could permanently change the direction of tourism in Thailand.