Thailand wins two awards for innovative tourism strategies!

Thailand wins two awards for innovative tourism strategies!

A big reason for joy for Thailand! On October 20, 2025, two prestigious awards were presented at the World Tourism Awards at the Royal Museum of Fine Arts in Brussels. Loud TAT News The Tourism Authority of Thailand (TAT) received an award for the “Best Use of AI in Travel” through the innovative TAT-AI initiative. The “Half-Half Thai Travel” campaign, which aims to boost domestic tourism, also received an award.

These achievements underline Thailand's leadership in smart tourism and digital innovation. The awards were received by Mr. Kittipong Prapattong, Deputy Governor for Digitalization, Research and Development. TAT-AI, launched in 2025, aggregates valuable tourism data and provides real-time personalized information through TAT's official website.

Promoting domestic tourism

The “Half-Half Thai Travel” campaign has proven to be a real hit. The focus is on reaching Thai citizens aged 18 or older with an attractive 50% subsidy model to encourage travel within the country. Up to five grants per person can be claimed up to a maximum of 3,000 baht per night. However, some conditions must be met for bookings, such as payments made no later than three days before departure. More details can be found on the official website: www.เที่ยวไทยคนละครึ่ง.com, reported Nation of Thailand.

In total, over 500,000 travel privileges were offered and around 10,000 small and medium-sized enterprises (SMEs) were involved in the campaign. The initiative is estimated to have generated an impressive 35 billion baht in economic circulation.

Sustainable tourism in focus

But not only the current awards reflect the boom in Thai tourism, but also the strategic steps that the TAT is taking. Chairwoman Natthriya Thaweevong highlights Thailand's emergence as a world-class international destination. Following modern tourism practices, Thailand is increasingly positioning itself through sustainable approaches and digital innovation. Of course, this doesn't happen without reason: The Thai government is currently offering visa exemptions for travelers from 93 countries, which is intended to further stimulate the flow of tourists Travel and Tour World reported.

The TAT also aims to promote lesser-known cities to minimize overtourism in popular destinations and distribute economic benefits evenly. These include initiatives that emphasize eco-friendly tourism and promote awareness of sustainable practices. In addition, the “Responsible Tourism” campaign sets an example for sustainable development.

With these measures and recent awards, Thailand shows that it has the ability to become both an attractive travel destination and a role model for sustainable tourism. Future travelers can look forward to innovative and sustainable experiences in this beautiful country.