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Agoda launches influencer program: Experience and book travel in a new way!
Thailand relies on influencer marketing: Agoda launches a new program to increase bookings and tourist numbers.
Agoda launches influencer program: Experience and book travel in a new way!
In an exciting realignment of tourism in Thailand WebinTravel reports that Agoda on October 3, 2025Agoda Ambassador Programbrought into being. This innovative program aims to increase collaboration with travel influencers and increase their reach on social media. Influencers receive individual promo codes that they can share with their followers, and they receive a commission for every booking made using these codes. This is not only a nice bonus, but also an exciting way to monetize your influence.
Agoda also supports influencers with sponsored stays and activities worth up to $225 per month. These grants provide excellent opportunities to showcase authentic experiences in partner hotels and interesting destinations. Travel and Tour World highlights that the program also includes travel credits up to $1,000 and merchandise to further incentivize participants. It aims to build stronger connections with the digital travel influencer community, highlighting how important influencer presence is to today's travel booking landscape.
A look at the digital trends in tourism
Another aspect that is taken into account when implementing technologies in the tourism sector is the role of artificial intelligence. During the AI Forum for Destination Experiences, the benefits of greater control over price and availability data were clearly discussed. However, there has also been a heated debate about whether OTAs will continue to dominate because of their extensive data and scale. The reality is challenging for many providers, as many are not technologically ready to operate independently in the market and therefore greater dependence on OTAs plays a major role.
A particularly exciting element in Thailand's tourism promotion is the appointment ofLisa Manobal, better known as Lisa from Blackpink, as the new face of the “Amazing Thailand” campaign by the Tourism Authority of Thailand (TAT). Lisa has over 100 million followers and is expected to help attract up to 10 million additional tourists to the country by 2026. TAT has set a huge sales target of over 3 trillion Thai Baht, which demonstrates the importance of this collaboration.
New possibilities through TAT Connex
In addition, the TAT has the platformTAT Connexlaunched to increase the visibility of Thai tourism businesses and provide inspiration for travel to Thailand. Influencers can connect with tourism-related businesses through mobile apps and a website. Skift reports that this initiative is part of a broader digital transformation strategy for the Thai tourism industry. TAT Governor Thapanee Kiatphaibool highlighted the great potential of this program to increase brand awareness and tourism revenue.
With these creative approaches and technologies, Thailand is positioning itself as a pioneer in the field of modern tourism. The connection between influencers and the travel industry could not only lead to higher booking volumes, but also change the way travelers plan their next adventures.