75 years of the Orient: Celebrate the art of watchmaking at the Central Festival!

75 years of the Orient: Celebrate the art of watchmaking at the Central Festival!

A very special celebration is currently underway in Chiang Mai: Orient marks the 75th anniversary with its event “75 Shades of Time: A Timeless Journey by Orient”. From October 15 to 26, 2025, visitors can immerse themselves in a fascinating world of timepieces on the first floor of the Central Festival. The anniversary event is not only a tribute to the brand's 75-year history, but also an exclusive exhibition of limited-edition watches from four outstanding collections.

The featured collections are Classic and Simple, Diver Design, Stretto (Contemporary) and Revival. The Stretto models in particular are characterized by their urban design with a striking sunray pattern and impress with a gray dial, which is rarely found in the Orient. The orange hands and the luminous indices provide colorful accents. Each piece from the Stretto collection is presented in a special anniversary box and bears the inscription “Orient Since 1950 75th Anniversary” on the transparent case back.

A look at the collections

The Revival collection is enriched by the second edition of the famous World Map model. With a retro-inspired design, it reflects Orient's exciting history, while the Classic and Simple Style model can be worn for both business and leisure with its curved dial and simple elegance.

But the sporty models from the Diver Design collection are also in focus. Adventure lovers will get their money's worth here, as they combine functionality and style, ideal for sporty as well as everyday outfits. Particularly noteworthy is the collaboration with PEANUTS™, which is also celebrating its 75th birthday, and gives the watches an additional charm with funny designs of Woodstock and Snoopy.

The importance of the Orient brand

Orient is not only known in Thailand - the brand is now recognized in over 70 countries worldwide. Their philosophy of combining proven techniques to create consistently popular watches has made them an integral part of the watch industry. A lack of courage to change is alien to the brand, even if developments in the industry are not always easy. Market analyzes report that a total of only four brands among the top 20 were able to record an increase in watch production.

In contrast, Orient still has the opportunity to shine in a competitive market. While some brands saw steep declines in 2024, Orient remains on track and the anniversary models should be a welcome addition for collectors and watch lovers. Despite the challenges on the market, watches with special designs and limitations are still highly valued by customers.

So if you want to properly celebrate Orient's 75th anniversary, you shouldn't miss the chance and visit the unique exhibition in the Central Festival. It is an opportunity to wear history on your wrist and immerse yourself in the world of unique watchmaking tradition. Information about the event is below Chiang Mai City Life to find. Further details about the anniversary models can be found on the Orient website can be read, while the reporting is available for an overview of the current watch market Watch cosmos provides insightful insights.