Pattaya's new lifestyle resort: The Standard is opening soon!

Pattaya's new lifestyle resort: The Standard is opening soon!

There is news in Pattaya that should interest both locals and travelers: The Standard, Pattaya Na Jomtien hotel will officially open on October 21, 2025. This exciting project is the result of a partnership between SYNTEC and SCX Corporation, part of SC Asset Group. Together they have developed a hotel concept that promises not just accommodation, but a holistic experience with fun, fashion, art and design. The Esmé Beach Club will also be opened, which will significantly transform the cityscape of Pattaya, reports Mitihoon.

The new lifestyle resort, located in Na Jomtien, a quiet beach area, offers 161 rooms and numerous amenities. This includes a seafood restaurant and an adults-only area that meet the needs of modern travelers. The hotel already has a remarkable number of pre-bookings and is fully booked until next year, underlining the anticipation of the opening event.

Growth in the hotel industry

The opening of The Standard, Pattaya comes as the hotel industry in Thailand undergoes revival following the COVID-19 pandemic. Statista shows that Thailand is a sought-after destination for tourists from all over the world, and the hotel industry's capacity is growing as demand increases. The occupancy rate in the central region is also very pleasing at almost 77 percent. This recovery is supported by attractive value for money in Thailand, making the country even more attractive to international visitors.

In addition, Syntec reported an impressive net profit of THB 298 million in the first half of 2025. Although there were challenges in the market, the "SYNTEC Next Gen" strategy and effective cost management remain the impact of increasing minimum wages on the gross margin limited. With an order backlog of over 8.7 billion THB, SYNTEC sees itself in a strong position to implement large projects in the future.

Future outlook and challenges

Despite the positive developments, there are also challenges, including geopolitical tensions and rising oil prices, which could impact tourism. In particular, conflicts such as the Russia-Ukraine war and the fighting between Israel and Hamas influence many people's travel plans.

Nevertheless, Pattaya remains a hotspot for innovative hotel projects. “The Standard, Pattaya” is just one of many examples showing that the city is ready to develop tourist-friendly offerings. The latest in the hotel industry proves that with fresh ideas and appropriate investment, Pattaya is on its way to a prosperous future.

Anyone who will be in Pattaya in the near future should not miss the official opening of the hotel: the combination of high-quality design and various leisure options promises an experience that attracts both locals and tourists.

For more information about the project and the hotel industry in Thailand, see articles by Mitihoon, Syntec and Statista.