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Bangkok is struggling: fewer tourists and falling hotel prices!
Get the latest on Chiang Mai and Thailand's tourism sector trends in 2025, including arrival declines and price pressures.
Bangkok is struggling: fewer tourists and falling hotel prices!
In Thailand, the tourism sector is under pressure, and this is particularly noticeable in Bangkok. Loud Nation Thailand The check-in rate in the capital has fallen by 0.7%, while at the same time accommodation supply has increased. This development does not come as a surprise, as foreign arrivals in the first half of 2025 fell by 4.7% compared to the previous year. What is particularly striking is the dramatic decline in Chinese tourists, who are traveling to Thailand by 34.1% less.
While national hotel check-in rates increased to 60.8%, compared to 59.1% in the same period last year, the overall picture remains concerning. Considering that arrivals from Malaysia and China are decreasing, this suggests a changing appetite for travel. On the contrary, India recorded an increase of 13.8%, while Russia and the United Kingdom are also catching up.
Battle for guest numbers
One reason for the uncertainty in Thai tourism could be price pressure in the hotel sector. How Bangkok Post reports, average room prices have almost doubled since 2021. Now hotel operators are cutting prices to maintain market share and occupancy rates. Nevertheless, occupancy rates are expected to decline in 2025, while a post-pandemic high could be reached in 2024.
One forecast suggests that Thailand could attract only 33.1 million foreign tourists this year, a decline of 5.6% compared to 2024. This is reflected not only in the falling numbers from Asian markets, but also those from the USA and Europe, where there are interesting increases of 7.4% and 15.6% respectively.
Popularity despite challenges
Despite all the challenges, Thailand remains one of the preferred travel destinations countrydata.info determines. Bangkok, Phuket, Chiang Mai and Krabi are still very popular. Bangkok in particular can look forward to 17th place among the top 100 most popular travel destinations worldwide in 2024.
The diversity of Thailand continues to attract travelers: historical sites, impressive temples and a variety of leisure options make the country a cultural melting pot. With direct flights from over 15 cities to the main centers of Bangkok and Phuket, travelers have plenty of options.
Still, the darkness of tourism impacts cannot be overlooked. Particularly relevant are the environmental problems caused by mass tourism, such as waste and polluted water. However, the corona pandemic has allowed the natural area to breathe a little. So Thailand continues to have its finger on the pulse of international tourism - but the road is rocky and the challenges are great.