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Supalai: Record sales and strong sales figures in the quarter of 2025!
Find out everything about the current developments in the real estate market in Hua Hin, including sales increases and market developments, as of October 2025.
Supalai: Record sales and strong sales figures in the quarter of 2025!
In the last few weeks, Supalai Public Company Limited (SPALI) has had a lot of positive things to report. The financial report for the third quarter of 2025 shows an impressive increase in sales of 28.3% year-on-year. Notably, total revenue increased to 8,597 million baht, which also marked a notable increase of 65.6% quarter-on-quarter, reported Hoonvision.
SPALI can also look forward to high sales figures for high-rise buildings. The units in the Supalai Elite Sukhumvit 39 were 100% sold in the third quarter of 2025, while in the Supalai Premier ตากสิน–วงเวียนใหญ่ 54% of the units were sold. The sales rate for land has also increased from 13-14% in the previous year to 15-16% now.
Sales and outlook for the future
SPALI's net profit in the third quarter was 1,115 million baht, which is stable quarter-on-quarter but decreased by 43.9% year-on-year. This development was mainly influenced by a significant decrease in transmission revenue, which fell to 6.1 billion baht (-37.5% year-on-year). The main reason for this is the previous year's high transmissions and seasonal factors in Australia. All of this is also highlighted by a market analysis Remax, which reports resilient market development despite challenges.
For the coming year, the forecast for SPALI shows sales growth compared to the previous year. Four projects are scheduled for transfer in 2026, significantly more than in 2025. The target price for 2026 is 21.60 baht per share, and analysts recommend SPALI to buy these shares.
Market conditions and competition
There is currently strong competition in the real estate market, especially in the fourth quarter of 2025. To increase sales, SPALI plans to hold promotions and events. Loud Maybank Property handovers increased in the second quarter of 2025 due to government incentives such as reduced property handover fees and relaxed loan-to-value limits.
The real estate market in Thailand remains resilient despite economic challenges, with residential property prices rising, particularly in the luxury and premium segments. The clear winners are condominiums, which recorded a price increase of 2.5-3.6% year-on-year.
Knowledge about future developments and market changes is of great importance for investors and buyers. The combination of government incentives and an attractive real estate offering ensures that the real estate market in Thailand remains in focus.