Thailand relies on sustainable tourism: a paradise for returnees!

Thailand relies on sustainable tourism: a paradise for returnees!

The Tourism Authority of Thailand (TAT) sent a strong signal for sustainable tourism at ITB Asia 2025 in Singapore. At this prestigious trade fair, held from October 15 to 17, 2025, TAT emphasized its commitment to positioning Thailand as a high-quality, sustainable destination for discerning visitors. Over 80 percent of visitors from Singapore regularly return to Thailand, underlining the country's popularity: In the period from January to September 2025, Thailand welcomed more than 73,000 Singaporean tourists, according to Travel and Tour World reports.

The Thailand Pavilion at ITB Asia featured interactive zones and cultural experiences, including a live demonstration of the “Thai Herbal Inhaler by REUNROM.” TAT's goal is to drive growth through new and meaningful experiences with every visit, while appealing to environmentally conscious travelers. The top 22 Thai tourism companies, including Carlton Hotel Bangkok Sukhumvit and Melati Beach Resort and Spa, contributed to strengthening Thai tourism.

Focus on sustainability

Thailand has big plans to position itself as a global leader in responsible tourism. The TAT also announced collaboration with various institutions to implement initiatives such as Carbon Neutral and Net Zero Tourism. These strategies aim to reduce carbon emissions across the country while supporting local economies. A clear vision from TAT Governor Ms. Thapanee Kiatphaibool morphs as “Amazing Thailand Grand Tourism & Sports Year 2025” and is focused on long-term benefits for local communities, such as TAT News.

A particular focus is placed on developing environmentally friendly travel experiences. These include food tourism, which promotes Thai cuisine as a cultural experience, and accessible tourism, which includes offerings for seniors and people with disabilities. In addition, the “Green Destinations” award was given to some areas to recognize the commitment to sustainable tourism.

Sustainability in practice

In Thailand, sustainable tourism is becoming increasingly important, both for travelers as well as for providers and hotels. In order to protect Thailand's nature and animals, many projects focus on supporting local providers. The principle of “Green Traveling”, which focuses on environmentally conscious travel, has become firmly established. However, according to Urlaubsguru, it also requires moving away from unethical practices like elephant riding, leading to growing interest in elephant sanctuaries.

Eco-friendly accommodation relies on renewable energy and sustainable materials. Exemplary hotels such as the Soneva Kiri on Koh Kood or the Green Globe certified Pavilions Anana Krabi show how this can be successfully implemented. A personal tip for travelers is to choose smaller, local accommodations as they often do more to support the community.

One trend that is becoming increasingly important is the demand for cozier and less crowded holiday resorts. Phuket, for example, serves as a pilot project where fewer tourists will help create more relaxing experiences. For travelers looking for creative solutions, cooking classes or local markets offer the opportunity to experience Thai gastronomy in its most original form.

In this dynamic time for tourism in Thailand, it is clear that a commitment to sustainability is not just a trend, but a necessary commitment. The TAT and many local actors have decided to consistently pursue this strategy in order to establish Thailand as a provider of responsible and sustainable tourism.