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Thailand's long-distance tourism is booming: records expected for 2026!
Long-haul travel to Thailand is booming: record arrivals and rising revenue in 2026 thanks to global trend and increased flight capacity.
Thailand's long-distance tourism is booming: records expected for 2026!
The travel industry in Thailand is booming and invites you to discover the wonders of this fascinating country. The long-haul tourism sector is currently experiencing strong growth and the forecast for the coming years is promising. As the Nation of Thailand reports, the Tourism Authority of Thailand (TAT) even expects a record high for 2026. The TAT expects Thailand to welcome over 11 million long-haul tourists by the end of 2025. An increase of 13% year-on-year, bringing an estimated revenue of 668.885 billion baht.
A significant portion of this growth can be attributed to the increased flight capacity promoted by TAT's Airline Focus strategy. This strategy also promotes new flight connections, such as between Italy and Bangkok, which should attract additional visitors. The DID lists high-priced source markets as one of its priorities to promote sustainable growth. This includes not only Europe but also specific markets in America and Oceania to attract travelers to Thailand.
High demand and diverse attractions
Interestingly, most international guests come from the UK, Germany, France and the USA. According to the latest figures published by the TAT, the number of arrivals from these countries increased significantly. The United Kingdom recorded an increase of 20.61% and Germany of 13.14% compared to the previous year. The Statista However, Thailand has been one of the world's leading tourist destinations since the late 1950s. The country impresses with its cultural diversity, exotic cuisine and breathtaking landscapes.
Bangkok remains the heartland of Thai tourism, generating over 940 billion baht in tourist sales in 2024. In addition to the capital, Chiang Mai, Phuket and Pattaya also attract numerous travelers. Nature's treasures, such as national parks, attract adventure seekers in droves.
The future of tourism in Thailand
With major international events coming up in the coming years, TAT is confident that demand for travel to Thailand will remain stable. Even the 2026 FIFA World Cup, which will take place in the USA, Canada and Mexico, is not expected to have a significant impact on tourism activities in Thailand. The TAT aims to attract a total of 39 million visitors and revenue of 2.23 trillion baht by the end of 2025.
The diverse measures to attract high-quality tourists, such as the new health and wellness offers as well as the promotion of sports and entertainment tourism, are part of TAT's comprehensive strategy. These initiatives show that Thailand is not only a destination for relaxing holidays, but also for active experiences and cultural discoveries.